Cricket, now a days is seen as a ‘brand’! This is the most disgusting fact for me. The overwhelming popularity of football is largely due to the fact that its looked upon as a simple game even though large proportions of money are involved. The 2nd line says about its catch line and it says about its simplicity too. ‘The Beautiful Game’ and not the beautiful ‘brand’!
ICC is confused about the popularity and in fact the game itself. They are, in a bid to ‘sell’ the game[which is insane] are trying to modify it and make it saleable! FIFA doesn’t involve in any of that insanity. They are just happy to keep it simple and change the game according to its sporting needs and the changes are not based on the money factor of it. Money and the game is kept separate. ICC in fact has gone to such an extent that it isn’t the same game as before and some more changes would spell doomsday for the ‘Gentleman's Game’. In a bid to attract more people it is in turn projecting cricket as more and more un saleable and boring!
ICC most importantly has almost no control over its members and is lacking backbone! FIFA on the other hand takes stern stands and strictly imposes the rules. A glaring example was recent France vs. Ireland controversy. ICC’s similar experience is the India vs. Australia test series where an umpire was so easily changed!
To add to the overkill point, we have had 3 T20 ‘World Cups’ in 3 years! Its nothing but ridiculous! FIFA has single digit tournaments and they are kept so far apart that the spectators are longing for the event when it arrives. ICC lacks commonsense in the scheduling of events. Sri Lanka for example has not played in South Africa for over 8 years! But they have played India almost a 50 times in last 2 years!
I have no suggestions as such to state as I am no ICC CEO and so it will be of no use. But I would like to see the game which I follow curiously, grow. So I wish ICC retreats from some stupid changes that it is planning and take some notice of the associate nations instead of increasing the number of insignificant matches which takes out the significance of the important matches as well. If it doesn’t it will lose the sub continent as well, which is starting to lose its patience. Zimbabwe series was a good example for that.
As for now, enjoy the ‘Beautiful Game’ for the month!
Thanks and Later…